Global Health Tourism Leadership
A Transformational Experience Programme
Albania | Tirana – Golem – Krujë
30 March – 4 April 2026
Overview
Medical Tourism is evolving from a transactional service into a strategic, experience-led, and learning-driven ecosystem. This immersive executive programme enables leaders to explore how quality healthcare, patient trust, ethics, regulation, tourism, and national competitiveness intersect — and how systems can learn faster by benchmarking and learning from real-world experience.
Delivered by Stirling Centre for Strategic Learning and Innovation, in collaboration with Elite Travel Group (ETG), this flagship programme combines structured learning, international standards, and live system exposure in Albania — an emerging and agile medical tourism destination.
Why This Programme Matters
- Medical tourism influences national reputation, patient safety, and economic development
- Learning from mature and emerging systems reduces cost, risk, and time-to-impact
- Healing, recovery, and transformation are central to patient experience — not add-ons
This programme positions medical tourism as a learning system, not just a service offering.
Who Should Attend
- Healthcare and hospital executives
- Medical tourism facilitators and operators
- Government and public-sector leaders (health, tourism, investment)
- Healthcare investors and entrepreneurs
- Quality, accreditation, and patient experience leaders
- Consultants and advisors in healthcare transformation
Learning Outcomes
Participants will be able to:
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- Interpret global medical tourism trends and patient flows
- Design high-trust, patient-centred international care journeys
- Apply WHO-aligned quality and safety principles
- Understand ISQua and JCI accreditation expectations
- Define KPIs for clinical outcomes, safety, and experience
- Address cross-border legal, ethical, and digital challenges
- Build resilient, learning-driven medical tourism ecosystems
Programme Structure
- 4 days structured learning with afternoon experiential visits
- 1 full day immersive site visits and leadership dialogue
- Locations: Golem, Tirana, Krujë
- Approach: Experiential learning, reflection, dialogue, benchmarking
Key Learning Themes
- Global medical tourism landscape
- Leadership, strategy, and governance
- Quality, safety, and accreditation (WHO, ISQua, JCI)
- Measurement and KPIs
- Legal, ethical, and digital readiness
- Risk, emergency, and continuity planning
- Healing, transformation, and learning
Certification & Accreditation
- Certificate of Completion – Stirling Centre for Strategic Learning and Innovation
- Accredited by Lisbon Business & Government School
Fees
€3,400 per participant
Includes:
- Accommodation (5★ hotels)
- Breakfast and lunch
- All domestic transport and airport transfers
- Site visits and learning materials (USB)
- Certificate, souvenir, and curated goodie bag
Excludes:
- International flights
- Personal expenses
📩 Enquiries & Registration
Jude Huss
jude@stirlingcentre.org.uk
+44 7400 952147