Transformational Travelling

Experience Leadership

Ignite Innovation

Transform Through Travel

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Experience the fusion of first-class professional development and unforgettable cultural immersion. Designed for forward-thinking individuals and organisations, our journeys deliver state-of-the-art learning, sector immersion, and mindful reflection—all staged in Scotland’s iconic landscapes and partner countries across Europe. Through our MICE-inspired model, delegates gain skills, connections and renewal—crafted to leave a lasting impact on business, life, and leadership.

MICE stands for Meetings, Incentives, Conferences, and Exhibitions in the tourism industry. It refers to a specific segment of tourism focused on organising and facilitating these types of large-scale events and gatherings, which can range from small business meetings to large international conferences and trade shows. 

What Is MICE Tourism

Meetings

These are typically smaller gatherings focused on specific business topics, such as product launches or strategy sessions. 

Incentives

These involve travel rewards offered by companies to motivate employees or partners, often as recognition for achieving goals. 

Conferences

These are larger, formal events, often industry-specific, where attendees gather to share knowledge, network, and learn about new developments. 

Exhibitions

These are trade shows or events where companies showcase their products and services to potential customers and partners. MICE tourism is a significant part of the business travel sector and is crucial in driving revenue for hotels, venues, and other related businesses. 

Immerse yourself in a pioneering travel experience that epitomises Scotland’s strategic vision for sustainable, high-value tourism, aligned with Scotland Outlook 2030’s mission to become a world leader in 21st-century tourism. Blending state-of-the-art business education with deep cultural and natural exploration, this journey fuels professional growth, individual renewal, and youth leadership development—all while contributing to Scotland’s economic strategy on business and MICE tourism.

The Concept - How It Works

1. High-impact learning sessions hosted by experts and industry leaders in cutting-edge topics.

2. Field immersion: site visits, roundtables, and collaboration with top-tier businesses and organisations.

3. Reflective sanctuaries: tranquil castles, forests, and islands are ideal spaces for pause, personal insight, and connection with place.

    Contact Us

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    Phone

    +44 (0) 7708 753066

    Email

    jude@stirlingcentre.org.uk

    Address

    5 Alpha Centre,
    Stirling University Innovation Park,
    Stirling, FK9 4NF
    Scotland, UK